![]() ![]() This AIDA stage generally uses web content, newsletters, blogs and articles, and email campaigns. You’ve piqued the interest of a sizeable chunk of your audience enough to click a link or watch a video, but what do you do to keep them engaged? Home Page Basic Wireframe (Click on image to modify online)Īfter you get your potential customer’s interest, you need to keep it-a feat that can be harder than attracting attention. See how the marketing manager at PlanSwift communicated his ideas and kept his team on the same page through Lucidchart. Use Lucidchart to create low-fidelity mockups of webpages, ads, and other types of content-visuals can help you more easily relate to team members what you expect to see from this content. There is a fine line between being clever and annoying. The idea is that you are trying to startle the customer into paying attention.
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